The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola's "Happiness Machine"
Business Review USA gets an exclusive look into the creation and successes of Coca-Cola's "The Happiness Machine", one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.

SAN DIEGO, CA, November 11, 2010 /24-7PressRelease/ -- Business Review USA, the top digital media source for American business news, gets an exclusive look into the creation and successes of Coca-Cola's"The Happiness Machine", one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends. Atlanta-based Definition 6 was the guiding force behind campaign, which was shot at St. John's University in New York last winter.

Paul McClay is the Director of Media and Strategy for Definition 6 and helped to envision a campaign where happiness was the overarching concept to convey a global message of shared happiness.

"Brands are partial about the distribution mechanism of their content," McClay says. "In a digital space, people always have the choice to see concepts and share with their friends and family. We're furthering our expertise on how to create content that adds value to the consumer and makes him or her want to interact with and absorb the brand."

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