Frontline Direct Expands with Acquisition of Objective Loyalty
Frontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions announces the acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.

SAN DIEGO, CA, December 15, 2010 /24-7PressRelease/ -- Frontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions, today announced it has made a strategic acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.

Together with Frontline Direct's massive network reach, Objective Loyalty's proprietary data management technology, email products, and statistical tools will all be integrated into Frontline Direct to help continue its growth and provide leading online marketing solutions for advertisers and agencies. Frontline Direct currently manages over 100 million unique consumer profiles in the US, Canada, Australia and the UK.

"With Objective Loyalty's proven expertise in reaching consumers exactly where and when they are most responsive, the acquisition will help Frontline Direct arm agencies and advertisers with the technology necessary to compete better in today's evolving media landscape," says Kim Reed Perell, Frontline Direct's chief executive officer.

Duncan Haberly, chief executive officer of Objective Loyalty, adds: "Frontline Direct is technologically and strategically a natural acquirer for Objective Loyalty. We couldn't be more excited."

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