Creating an Effective Social Media Strategy in January Issue of Business Review Europe
January's Business Review Europe discusses ways social media is effecting business marketing strategies.

SAN DIEGO, CA, January 21, 2011 /24-7PressRelease/ -- Navigating the digital landscape and creating a social media strategy for your business is a challenge. In an age of instant communication, it is no longer possible to have sole control over your message. Social media is changing the way we interact and shaping the way we do business.

Often viewed as a daunting addition to the marketing mix, there are very simple and comprehensive ways to exploit digital platforms to enhance marketing strategies and build customer relationships.

With minimal spend and tangible return on investment, there is a clear commercial impetus for social media marketing. Twitter, until recently a social media platform ostensibly free of advertising, reportedly made $3.5m for Dell in less than six months. Dell's Twitter feed features daily product offers, which 'followers' can take advantage of and, crucially, share. In doing so, the Twitter page not only drives traffic to the website and footfall in-store, but creates a loyal group of users who become the advocates of the brand. This can be much more valuable than traditional direct mail or advertising.

Read the full article here.

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