Golley Slater Digital Wins Innovation in Mobile Marketing Econsultancy Award
Golley Slater, the full-service marketing agency, has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.

LONDON, ENGLAND, February 04, 2011 /24-7PressRelease/ -- Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.

The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.

The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.

The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.

Judge's comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.

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