Intellitracker and Apteco Partnership Allows Faststats Users To Segment Using Data From Online & Offline Marketing Channels
Intellitracker are pleased to announce a new partnership with Apteco Ltd which allows FastStats software users to easily integrate web behaviour into their overall marketing view.

LONDON, ENGLAND, April 09, 2011 /24-7PressRelease/ -- With web data invariably "inaccessible", or worse, 'orphaned' from a business's traditional marketing databases, most organisations have a "black hole" in their data. This makes marketing analysis incomplete, and impedes key marketing communications. A simple, effective solution was required.

Commenting on the partnership, James Alty, Managing Director of Apteco, says:

"FastStats systems are typically used to provide a single customer view that includes geo-demographic, transactional and campaign data. Through the integration with Intellitracker, we are now able to extend this model to include web behavioural data and provide a complete view of the customers' online and offline behaviour. FastStats can handle both identified and anonymous visitor information helping the marketing team understand web behaviour and how it relates to transactional activity."

David Hudson, Director of Sales & Marketing at Intellitracker, adds:

"This is another really important partnership for us. FastStats is a terrific weapon for marketers, and by integrating Intellitracker's web data, we have developed something of real value. We have made targeted, personalised, multi-channel marketing really simple for the marketer."

Integrating Intellitracker's Behavioural Data model into FastStats marketing data analysis systems constructs a complete insight into past, existing, and prospective visitor behaviour, together with key business data. The analysis of web data within FastStats has various applications, not least, allowing visitor segmentation based on online behaviour. This allows personalised marketing campaigns to be more effectively targeted.

Press Release Contact Information:

Lara Slyfield
Intellitracker
Marketing Executive
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London, London
UK W1J 5DU
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