ExchangeWire Talks With Marcus Tan Managing Director APAC Smaato On Mobile Advertising, Exchanges, Monetising Apps & APAC's Huge Market Potential
Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space.

SYDNEY, AUSTRALIA, August 05, 2011 /24-7PressRelease/ -- Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.

Can you give an overview of Smaato and its 'Mobile Ad Cloud' offering and strategy across the APAC region?

As the consumption of media differentiates and varies between individuals because of the easy access of the internet, it is difficult to ignore that advertising and marketing too has taken a leap into the mobile space and onto our mobile devices.

By establishing our APAC presences, Smaato will take on a vital role of bringing relevant ads and advertising dollars to Asian mobile publishers and their apps.

We foresee an exponential growth in the mobile advertising ecosystem here in Asia especially with the increasing smartphone adoption, faster networks and cheaper data plans.

This translates to an exciting period where marketers can successfully execute effective, targeted, impactful, and measurable mobile advertising campaigns reaching out to a new mobile enabled audience here in Asia - and Smaato will be part of this!

How does Smaato differentiate itself from its competitors?

Smaato being a global player in this space offers a Global reach with full teams in place located in 3 major time zones in the US, Germany, Singapore.

We are ready to offer our service and support to our partners globally on a 24/5 operational mode.

Today, Smaato handles over 70 billion ad requests each month, partnering more than 60 international ad networks and connecting to over 30,000 apps and mobile websites serving ads into 220 countries.

Our vision is for every Apps developers and mobile website owners to first think of Smaato when they think of monetizing their Apps or websites via Advertising. We want "Smaato" to be the mobile advertising brand for Apps developers and mobile website owners globally!

How do publishers and ad networks realise the benefits of working with Smaato?

In this exciting era of the smartphone revolution, mobile advertising in apps as well as mobile web - increasingly captures the attention of advertisers globally.

As the leader in mobile advertising optimization space, Smaato's SOMA (Smaato Open Mobile Advertising) ad optimization platform, helps bring optimized ad campaigns from over 60 international ad network partners to Asian apps developers and publishers. Smaato helps them to monetize their apps and mobile internet sites with a higher payout in advertising dollars and more effective fill rates!

Does Smaato have an exchange strategy? Are you more of a mobile ad exchange?

Yes we have an exchange strategy. We are getting there. Smaato will be launching our own Real Time Bidding (RTB) platform that will be connecting everyone - if you are from the sell side or the buy side - into our platform.

Read what else Marcus has to say here http://www.exchangewire.com/apac/2011/08/02/marcus-tan-managing-direc ... potential/

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